The franchise business model
Following the rapid success in sales of FEYDOM products thanks to the establishment of a network of Monobrand FEYDOM shops in Bulgaria, local distributors together with brand owners decided to establish a franchise business model for Bulgaria, Romania and Greece. The company is registered in 2017 in Bulgaria under the name of FEYDOM COLLECTIVE. Starting with 5 FEYDOM shops in 3 cities, the management plans to open another 10 franchise shops in the next two years. The eventual success of this project in the meantime will trigger the implementation of the same business model in other territories in the EU.